Lili Miro’s Interview With ELLE Arabia
1-Tell us about your start - and why did you choose this domain?
Fabulously successful men occupy an unparalleled status in society, yet they do not have the time to seek out their own individualised identity. Having understood and lived in the culture of luxurious lifestyles found in Europe, I am able to guide my premier clients to find and follow their own pathway to high-class style and image in Dubai. However, successful men are busy men. I realised very quickly that personally shopping for bespoke suits and high-end fashion items for the refined man forms just a segment of their lifestyle requirements. I recognised that providing a first-class and superior luxury request service to the very wealthy was also in demand. Hence, I set up Lili Miro Luxury Request Management, which runs alongside Lili Miro’s luxury shopping enterprise.
2-What does it take to become a fashion advisor - personal buyer for men?
As an entrepreneur and styling expert, I understand how men think through the eyes of a woman. For me, seeing a well-groomed man is a work of art. But every vision of beauty must contain its own unique personality and that is what I give to my clients – individual character. Intimate knowledge of niche clothing brands matched with unrivalled connections in luxury living allows me to create a bespoke lifestyle for the most cultured of men.
3-Tell us about Dubai - and what\how do you think living and working here helped you and added to your career?
I love Dubai, it’s a dynamic city and full of inspiration. Emiratis are so warm and welcoming - I love the way they make you feel; as though you have belonged here your whole life. So it is fitting that having experienced and appreciated the culture of style found in the Middle East, I believe that Dubai is the future of fashion in the 21st Century. This is why I chose the World’s most dynamic city to expand my exclusive Luxury Shopping For Men consultancy and fill the gap that was evidently missing for elite individuals based in Dubai.
4- Do you think that all social classes need a fashion advisor?
Fashion advisory goes beyond entering stores and walking out with tons of shopping bags. At Lili Miro, we work closely with all our clients, ensuring that they all have a seamless and luxurious personal experience. My team and myself work together to create a bespoke service for each client, right from matching the fabric to the skin colour or picking the right accessories for a big day.
5-Regarding fashion, do you think buying only brands can help you look good and trendy? what do you have to say about this common thought?
I truly believe that when it comes to the affluent man, he needs to look and feel his most confident self, whether dressed for a formal event where he needs to give a welcome speech, or a board meeting to decide the future of his company or even a meeting with investors to close a billion dollar deal, it’s the way he dresses and how successfully his outfit is put together that will excel him in achieving his business goals. We only use the world’s top brands and fashion houses to help select the highest quality clothes and accessories for our clients.
6- Who are the celebrities and public figures you worked with? and whom do you like to work with?
In my profession, I cannot reveal any names, but I can say that I have worked with many across many industries, from CEOs to board members to well-known personalities. I like to work with those who are passionate, enthusiastic, energetic, and vibrant.
7-Whats your favorite brand and why?
Every brand represents its own legacy, quality and appeal. At Lili Miro, we work with all brands and depending on our client, we put together a particular outfit to reflect his unique personality, style and distinctive charm.
8-What are your future plans?
I have so many ideas for Lili Miro, every day I come up with a new idea to take it further and further. My ultimate plan is to bring the world of luxury to other areas of the UAE, GCC and taking it beyond the region.
9-How do you view Arab women and their fashion taste - and any tips you like to give to them?
I admire how Arab women dress, their sense of style is so elegant, sophisticated and on point with the latest fashion trends of the season. I believe in dressing how you want to feel, and advise this of every client we work with.
10-Final word to Elle Arabia's readers?
In the world of luxury, Yes… is your answer! Luxury is never being told NO! Whatever my private clients desire to complement their lives – a diamond ring, a chauffeur driven car, tickets to the Opera – a whisper in my ear is sufficient for their wish to be granted in a heartbeat ... always sourced and delivered with style!